Our Story

Madderson London

Madderson London is a contemporary womenswear label founded in 2012 by long-time friends Sara Madderson and Helen Hughes. 

Whilst pursuing separate careers in finance and marketing we were reunited in our frustration that, when pregnant, we could not find good quality, well-designed, stylish maternity wear that made us feel fabulous.

This became the genus for our brand, our shared love of detail, elegance, history and craftsmanship the inspiration, and making the Madderson woman feel sophisticated and confident inspired our mission.

We soon expanded beyond maternity to meet the broader needs of our customers with stylish and elegant pieces for every stage of their lives. 

Today Madderson is a label imbued with sophisticated femininity, luxury and craftsmanship. A brand that unapologetically delights in layering textures, trims and embellishments to ensure that every item shines in a customer’s wardrobe and has the power to lift their spirits.  

We celebrate our British heritage, manufacturing the majority of our collection in the UK and we source fabrics and trims from the same European mills as top luxury brands. 

Madderson London is worn by women of all ages and a celebrity clientele that includes the Duchess of Cambridge, Katherine Jenkins, Poppy Delevingne and Zara Phillips.

Founder & Creative Director

Sara Madderson

Sara established Madderson London in 2012 following a 10-year career in finance. Having harboured a lifelong passion for fashion design, sartorial challenges during her first pregnancy sparked Sara's entrepreneurial spirit. She left banking to embark on her most bold yet rewarding path yet: developing her own label. As creative director, Sara derives her inspiration from luxury fabrics, trims, embellishments and rich textures. She loves striking colour combinations and artistic prints, creating a look that is sophisticated and feminine.

Born: Dublin, Ireland

Lives: London

University degree: History (MA Hons), Birmingham

Family: married to Chris Madderson, mother to Paddy (6) and gorgeous Tilly (4)

Favourite designer: Oscar de la Renta

Style icon: Olivia Palermo

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Helen Hughes

Helen joined Madderson London in 2012 following a career in PR & Marketing at Microsoft. Childhood friends since the age of 11, fellow history students and flatmates in London, the pair shared a passion for building a brand that reflected their own personal style. While pregnant, they were convinced of the opportunity for stylish maternity wear and the label grew from there. They work closely together on all aspects of the business with Helen primarily responsible for marketing and sales.

Born: Cumbria, UK

Lives: Hong Kong

University degree: History (MA Hons), Edinburgh

Family: married to Jon Hughes, mother to Olivia (8), Holly (5) and Henry (3)

Favourite designer: Tom Ford

Style icon: Amal Clooney

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