About Us

Madderson London

A contemporary British brand creating statement pieces for a look that is luxurious, polished and feminine.

Our design ethos is to embrace colour and texture. We find inspiration in beautiful fabrics, adding signature embellishments to create collections that are both relevant and aspirational.  

We offer a sophisticated aesthetic with product manufactured to the highest standards, positioning ourselves as an accessible luxury line.  

Our e-commerce site services a global customer. We are also proud to have established a presence in some of the world’s leading department stores and boutiques.  

Madderson’s high-profile clients include HRH the Duchess of Cambridge, Zara Phillips, Katherine Jenkins and Heather Kerzner, with recognition from fashion influencers such as Martha Ward, Mary Orton & Kelly Eastwood.

Founder & Creative Director

Sara Madderson

Sara established Madderson London in 2012 following a 10-year career in finance. Having harboured a lifelong passion for fashion design, sartorial challenges during her first pregnancy sparked Sara's entrepreneurial spirit. She left banking to embark on her most bold yet rewarding path yet: developing her own label. As creative director, Sara designs both womenswear and maternity collections, deriving inspiration from incredible fabrics and is drawn to rich textures, striking colour combinations and eye-catching prints.

Born: Dublin, Ireland

Lives: London

University degree: History (MA Hons), Birmingham

Family: married to Chris Madderson, mother to handsome Paddy (5) and gorgeous Tilly (4)

Favourite designer: Oscar de la Renta

Style icon: Olivia Palermo

Dream holiday: South Africa

Read more


Helen Hughes

Helen joined Madderson London in 2012 following a career in PR & Marketing for a global tech firm. Partnering with Sara to launch Madderson London was instinctive. Lifelong friends since the age of 11 & a shared conviction of a gap in the market for a British accessible luxury label, the pair work closely across all aspects of the business. Helen is primarily responsible for overseeing the company’s marketing & sales efforts.

Born: UK

Lives: Hong Kong

University degree: History (MA Hons), Edinburgh

Family: married to Jonathan Hughes, mother to Olivia (8), Holly (5), and Henry (2)

Favourite designer: Pheobe Philo

Style icon: Miranda Kerr

Dream holiday: Palawan, Philippines

Read more