I had so missed people asking where I had bought an item of clothing or admiring it and in one weekend (wore Juno dress to a wedding on Friday and Saturday dress for lunch on Saturday) I think everyone I met had asked me where I had got them and complimented my maternity chic! It was a joy to be excited about clothes again – my husband thought I was drunk when I bought the Juno – I was so giddy – how lovely to have something that wasn’t mumsy, made of t-shirt material or lace and was wrapped in tissue and ribbon! I love the Juno so much I know I will wear it once baby has been born too (compared to all my other maternity clothes which I cannot wait to throw in the bin!).

Helen Hughes is co-founder and head of marketing at Madderson London.
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