The Journey of a Print: PEONY

The Journey of a Print: PEONY

This seasons peony print was a real labour of love. Not only because peonies are my absolute favourite flower but also because its our largest and most detailed print to date.

When initially discussing our Autumn/Winter print concept, Sara and I were in agreement that the peony design should be big and bold, yet soft and blousy. We were inspired by muted Autumn tones, shadowy light as the nights draw in, and the elegance that comes with the change of season.

The illustrative style I chose for this design was very important, as we wanted the print be be impactful but soft. I decided on a painted watercolour base, using large confident brushstrokes to give a looser floral effect.

Later, when the paint had dried I added detail and definition with watercolour pencils and pastels. This combination of techniques gives the print the depth and moody shadowing we were looking for.

We wanted to release the print on two different colour bases, and for this I was keen to carry the painterly effect through to the background rather than having a flat colour. The powder blue reminds me of the pale light of sunny Autumn skies, and the black combined with the blush of the peonies is opulent and timeless.

 

Madderson London Peony Print development

 Initial pencil sketch of the peonies with intertwining leaves creating a sense of fluidity.

Madderson London Peony Print development

Adding in the blush tones in both paint and pencil for extra definition. 

Madderson London Peony Print development

 

Madderson London Peony Print development

After experimenting digitally, we agreed on powder blue for our early Autumn palette, which I then hand-painted. 

Madderson London Peony Print development

And then we followed the same process for the late Autumn drop.

Madderson London Peony Print development

Our fabric choice for this print was important as we wanted the brushstrokes and detail to be visible but also a fabric that would fall beautifully and move with the dress. We decided on a silk crepe-de-chine for the powder blue version, and a sheer lined georgette for the black. Both have a stunning drape and softness to them which only accentuates the blousy floral print. 

Madderson London Peony Print development

Silk crepe de chine is the perfect foil for this intricate print.

The end result was our Titania dress, exquisitely feminine, but with a maximalism that reflects a strong, confident woman. 

Madderson London Titania dress

 

Caroline Taylor is our in-house print designer. She loves travel, cooking, and learning new artistries

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Titania Midi Dress

New for Autumn, Titania is an ethereal midi-length tea dress crafted from silk crepe-de-chine. The delicate, blown-out peony print has...

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