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New season maternity looks are a glorious reflection of the major fashion trends seen from the catwalk to the high street.  With looks adapted for changing shapes, it’s not too much of a stretch (excuse the pun!) to incorporate a few of-the-moment pieces mixed in with your maternity basics. Those hardy perennials, such as your favourite maternity jeans or that super-comfortable jersey dress, will be worn over and over during your pregnancy but it’s also well worth enjoying a flutter on a few statement ‘fashion’ pieces, guaranteed to lift your spirits. So what will everyone be wearing this September as the temperature drops and the nights draw in? Read on for the hottest trends you need to know about this Autumn/Winter…


One of Fall’s biggest trends is print. From delicate and intricate to clean and graphic, choose from a wide range of different print styles and dispatch any urban myth that prints & pregnancy don’t mix.  Madderson London has championed prints in our maternity collections from the start and we know how to work prints together with shapes that are flattering and feminine. Prints will work hard for you in your maternity wardrobes, adding much-needed colour and interest, especially in the greyer winter months.


We are huge fans of this most richly textured and sumptuous of fabrics! And for AW15, tweed has been turbo-charged with contemporary twists such as metallic threads or striking colour combinations.  Wear a dress with subtle tweed detailing or go all out and revel in its glorious texture with a statement tweed biker worn over a plain jersey dress and you’ll have instantly elevated your look.


After last winter, we didn’t think fur could get any bigger and yet for AW15 faux-fur is back and bigger than ever. This time around it is fluffier, cosier and more opulent – this is a fur explosion set to keep the iciest of winter chills at bay. Best of all, this is a trend that can be effortlessly adopted during pregnancy – simply sling a faux-fur gilet or jacket on over any figure-hugging maternity dress or faux-leather leggings/top combination and you have instant uptown glamour!

So, have some fun this Autumn/Winter and add some serious fashion creds to your maternity wardrobe. With these 3 easy-to-pull-off trends, you’ll be earning yourself some major style points and are sure to be the hottest pregnant mama in town!

Helen x

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