Heather Kerzner,Sally Humphreys, Tamara Beckwith, Yasmin Mills, Lisa Butcher, Martha Ward, June Sarpong and Tilly Boone attend Madderson London S/S ’14 Collection Launch Party

On Thursday 23rd January, Madderson London launched their debut womenswear collection for S/S ’14  with a polished yet playful cocktail party at Chelsea’s Beaufort House. London socialites including; Sally Humphreys, Heather Kerzner, Tamara Beckwith, Yasmin Mills, Lisa Butcher, Martha Ward, Tilly Boone and June Sarpong came out to support the launch of the label’s  first womenswear collection.

The Madderson London brand encompasses two lines, womenswear and maternity wear. The maternity line was established in 2012 and has proven a favourite of high-profile, pregnant ladies, including Zara Phillips. Both collections reflect the same aesthetic: ultra-feminine, sleek, with impeccable tailoring, luxury fabrics and unabashed use of colour and print.

Madderson London founder Sara Madderson wore the white and neon pink Erica dress from the new collection and pregnant co-founder Helen Hughes, wore the beautiful silk Charlotte blouse from the S/S14 maternity collection. Creative director, Sara stated, “We are so excited to be celebrating the launch of our debut womenswear collection and having such a show of support is incredible. This is just the first step in establishing our brand as a new go-to label for British luxury womenswear.”

(Helen Hughes, Heather Kerzner, Sara Madderson)

Model and fellow fashion designer Lisa Butcher arrived looking effortlessly rock chic in a black fur gillet, leggings and gold studded black biker boots.

Former model Heather Kerzner attended the event wearing the beautiful, light blue Marnie Prom dress from the collection, paired with classic nude heels and she was seen laughing and posing with friend Sally Humphreys.

Rock legend Ronnie Wood’s wife Sally Humphreys looked stunning, sporting a deep purple dress with orange pockets and post box red Mulberry hand bag. She was seen catching up with friends June Sarpong and Tilly Boone.

(Sally Humphreys)

Gallerist Tamara Beckwith arrived in all black with staple patent black Louboutins and was spotted sipping cocktails with stylist pal Martha Ward, who was on trend with an oversized pastel pink coat.

(Tamara Beckwith)

Party planning guru Yasmin Mills arrived fashionably late wearing a fitted black pencil skirt paired with a grey jewelled jumper.

Former fashion editor of US Vogue and Harpers’ Bazaar, Kim Hersov, who was fresh from a photo-shoot, popped by to show her support to the design duo Sara and Helen, and the former fashion editor  looked gorgeous in a Saint Laurent black fringed leather jacket.

(Sara Madderson, Yasmin Mills)

VIPs and guests enjoyed stylish cocktails and canapé’s throughout the evening whilst listening to a DJ set from Adam Ficek and admiring the new Madderson London Spring/Summer Collection for 2014.

Sara Madderson is founder and creative director of Madderson London. She loves history, literature, art and a good bottle of claret.
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