Playtime Paris is the premier, bi-annual maternity and childrenswear show, attracting international buyers to preview and select next season’s collections from leading designers. Madderson London exhibited at Playtime for the first time this January, showcasing our AW’14 collection and introducing ourselves to plenty of new contacts including buyers, press and our industry peers (who couldn’t have been more friendly and fun to hang out with for 3 days!)

Our AW14 collection definitely helped to provide much-needed eye-candy in the maternity section. Madderson London’s trademark luxury fabrics, striking colours and new, unique prints turned heads.  Across the board, colours for next season are warm and rich – just the right backdrop for our own navy, aqua, cream and pink colour palette. Interestingly, our womenswear jackets proved a big hit, co-ordinating beautifully with our maternity dresses and adding an undeniable ‘wow’ factor to the collection. Buyers couldn’t help but stop to admire the stunning fabrics and beautiful embellished cuffs on our new, very special little jackets!

Here we bring you a selection of photos from the show floor, giving you an insider view of Playtime.

Madderson London’s stand Q13 was our home for the duration. The pops of colour from our new season prints and womenswear jackets are clear to see!

Our neighbours, Mama Jeanius were the best! Husband and wife team Anthony and Katie Powell, have a great product – and a great story too. Having also left City jobs to start their own business, we had lots in common and kept each other sane during the show! Not only lovely people, their jeans are also pretty fabulous. Helen loved them so much, she bought a pair of Mama Jeanius skinnys at the show and they might just be the perfect maternity jean yet…

Across the show floor, a series of ‘Trends’ areas were arranged by the organisers, giving a nod to some recurring themes for next season.

And a visit to Playtime isn’t complete without a wander around the incredibly stylish, impeccably presented and wonderfully creative childrenswear section. These designers certainly give the maternity wear exhibitors a run for their money when it comes to showcasing their ranges!

French childrenswear designer range, Billieblush had a stand that was brimming with unabashed ‘girliness’. Its array of pink neon tutus was a particular favourite of team Madderson London.

We look forward to re-connecting with our new friends at the next Playtime Paris! x

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