Madderson in HK: Fashion Show for International Women’s Day

International Women’s Day (IWD) s an annual celebration of the economic, social and political achievements of women everywhere while also drawing attention to areas requiring further attention. First established in 1911, the day is marked in all kinds of ways by governments, charities, NGOs, womens’ groups, corporations and the media. For 2014, the theme is ‘Inspiring Change’ and the official date of IWD is Saturday 8th March.

Hong Kong’s Womens Forum yesterday hosted a charity luncheon and fashion show in celebration of IWD 2014 and in aid of the Key to Freedom campaign. Key to Freedom was initiated in 2012, after The Duke of York visited India as part of Her Majesty The Queen’s Diamond Jubilee celebrations. Key to Freedom has been set up to rescue, support and rehabilitate girls who, from a young age, have been exposed to domestic abuse and in most cases have been trafficked into the sex trade.  Penny McIvor, who is based in Hong Kong, has, along with the Topshop team, collaborated with Key to Freedom to launch a new range of printed silk scarves, pyjamas and kimonos, handmade by the rescued women which will be sold by Topshop online and in-store.  The Duke of York’s office continues to support the project and develop a long term vision for expanding the project.

Madderson London was invited to take part in the event’s Fashion Show by Reverie, a Hong Kong boutique specialising in vintage designer clothing and accessories (think Chanel, D&G, Celine, Marant etc.) and soon to be stocking Madderson London’s womenswear line. A 400-strong audience watched the show, featuring vintage, vintage-inspired and contemporary looks and the new Madderson London Spring/Summer ’14 womenswear range was extremely well-received. Here we share some of the highlights of the show:

Madderson jackets pop on the rails backstage

Models in good spirits back stage

Our Celine skirt teamed with hot pink cami and our navy Leoni blouse dressed down 

Reverie owners Kate Kitchen and Hannah Sutton look on from the wings

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