Flower Power: Florals for Chelsea

With the RHS Chelsea Flower Show starting on Tuesday next week, there is no better time to spotlight Madderson London’s take on florals, one of this season’s hottest (and prettiest) trends.

Stemming from a love of unashamedly pretty things, creative director Sara Madderson designed our Lola shorts and Alexia dress using Italian pink mikado, overlaid with a delicate laser-cut appliqué of white and pink daisies and edged with a white-dot trim. This is detailing to die for! These exquisite masterpieces combine a fashion-y silhouette (check out the high-waisted cut of the Lola shorts and va-va-voom curve-hugging tailoring of the Alexia dress) with an unabashed use of pink, representing an English country garden in full bloom. What’s not to love?

Here, we have assembled two dazzling floral displays (not dissimilar to the Chelsea show gardens) that will take you to any Summer party or wedding in style.

Pair the Lola shorts with our blush-coloured Leonie blouse and nail two trends in one.

Structured tailoring with soft pink and white florals is a striking combination.

Newer Article Older Article