The English Season: A Day at the Races

So we’ve already seen the fall-out from Ladies Day at Aintree back in March (if you haven’t already read this damning Daily Mail article, you should!). Despite this year’s fashion mantra ‘Less is more’, there were still a number of fake tan casualties and a display of hem lines shorter than is entirely necessary.

Looking ahead to Royal Ascot, Madderson London is advocating under-stated elegance and a touch of class as a way of standing out from the crowd. Take Martha Ward for example. Stylist and Royal Ascot reporter for Vogue TV (as well as a supporter of Madderson London’s womenswear line), Martha is always impeccably turned out, embracing a girly prettiness without a hint of  the overly stuffy or formal. OK, so she is naturally stylish in a ‘oh I just threw this old thing on’ kind of way, but there is a lot to be said for not overthinking things and being true to yourself while dressing for formal occasions.

Taking a leaf out of Martha’s nonchalant dress code, we bring you some style tips of our own – whether you are rocking a gorgeous bikini-ready body or seeking flattering tailoring for your new pregnant curves, we have an outfit for you.


Our striking pink and white jacket and skirt combination provides that ‘wow’ factor. By teaming it with a gently ruffled blouse, you get that slightly undone feel that prevents the look appearing too formal.

In our maternity category, the Coco is the perfect choice for polished Summer chic. Navy and gold is a classic pairing and when accessorised with these on-trend metallics, you will be the classiest filly in the ring!

For the full low-down on the official dress code at Royal Ascot, check out the Racing Post’s guide here.


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