– Posted by Sara
Introducing Spring/Summer 15 at Madderson London.
“This season represents an evolution for us. The look is a little more ‘undone’, more relaxed than our previous collections. We’re embracing the playfulness of Summer with laid back dressing while staying true to our feminine, polished style and British heritage.
For Spring/Summer ’15, my inspirations come from Britain in the Summertime. There’s nowhere else quite like it. Hedgerows alive with butterflies. Meadows of wild flowers. Sunlight-dappled water. And that’s just part of it. The social whirl of the quintessentially British ‘Season’ has influenced the collection too. Evoking that glorious riot of colour and carnival, horses, rowing boats, vintage cars, tennis, croquet, afternoon tea on the lawn…it’s how the British have Summered for decades.
Crisp tennis whites. Light fresh florals and intricate botanical prints that warrant a closer look. Tweed, that most British of fabrics, gets a Madderson twist with up to date hues of grass green, azure and sunshine yellow.
Whether applauding aces or stomping divots, sipping tea or swigging Pimms, throwing confetti or holding court this Summer, the collections’ fresh colours, beautiful hand-drawn prints and versatile shapes are modern, feminine and wearable.