SS15 Maternity Trend Report

It may well still be freezing outside but at this time of year, our thoughts inevitably turn to Spring and all the promise that brings…sunshine, snowdrops…and a few wardrobe updates too.  For those expecting, new season shopping sprees are arguably less exciting but there’s still plenty of on trend accessories and figure flattering styles that will refresh your look and put a spring in your step.

Pregnant fashionistas should find several of the key Spring 2015 trends easy to adapt for stand-out maternity style. Uptown denim, in the form of impeccably tailored denim jackets worn over curve-hugging dresses, is a great smart casual look. Hues of blues work particularly well at this time of year – from pale-denim through to navy. Accessorise with buttery neutrals for an effortless but gorgeous spring/summer look.  And perhaps one of the most tempting of the trends is for soft luxurious suede, this season’s alternative to leather, which can be worn as a tassled bag and/or wedges with any maternity outfit for laid-back weekend dressing.

Together these trends reflect a certain nostalgia for the Seventies. And it wouldn’t be a Seventies revival without a touch of ‘flower power’. However, this time around the florals are fresher, more delicate and offered in infinitely more beautiful colour combinations.

At Madderson London, we’ve been inspired by Britain in the Summertime, which has led to our British Botanicals themed collection for Spring/Summer ’15. Hedgerows alive with butterflies. Meadows of wild flowers. Sunlight-dappled water. The flora and fauna found in our countryside meets with the exciting social whirl of  ‘The Season’ to create a collection that is brimming with the best of British Summers: tennis, rowing, polo, picnics, croquet, afternoon tea on the lawn…it’s dreamy, romantic, wistful.

With crisp tennis whites, light fresh florals and intricate botanical prints that warrant a closer look, Springtime has never felt so spring-like. So, embrace those warmer days and dress your bump in style this coming season. With these amazing floral prints to choose from, you’ll be blooming in more ways than one!

Helen x

Newer Article Older Article