New Stockist: A Pea in the Pod
– Posted by Helen
A PEA IN THE POD® TO STOCK MADDERSON LONDON THIS SPRING
US maternity apparel designer and retailer A Pea in the Pod will be stocking maternity wear from luxury British label Madderson London in the US beginning June this year. The new partnership will see Madderson London represented on apeainthepod.com and in select stores including Destination Maternity, Madison Avenue, New York City, NY; A Pea in the Pod, Lincoln Park, Dallas, TX; Destination Maternity, Houston Galleria, Houston, TX; A Pea in the Pod, Water Tower Place, Chicago, IL; A Pea in the Pod, Newbury Street, Boston, MA; A Pea In The Pod, Town Center, Boca Raton, FL; A Pea in the Pod, Tysons Galleria, McLean, VA; and Macy’s Herald Square, New York City, NY.
Initially, there will be five Madderson styles available, including an exclusive version of the iconic Naomi dress, worn by HRH The Duchess of Cambridge. A Pea in the Pod’s version of the Naomi shift dress is expertly tailored for maternity using navy jersey and updated with a new French tweed in green, gold and white for the statement pockets and hemline. Silk dresses and tops, featuring Madderson’s signature prints, along with classic shift dresses with exquisite detailing, ranging in price from $155 to $299, will be the first to appear in stores and online, with additional styles arriving for Fall.
“We are absolutely thrilled to be working with such an established and successful retail partner like A Pea in the Pod to really grow our presence in the US,” said Sara Madderson, founder and creative director at Madderson London. “It’s exciting to think that even more women will discover our brand. Having customers walk into an A Pea in the Pod store and be able to touch and feel the luxurious fabrics and rich textures that we use in our designs is a great opportunity. We hope they’ll see and appreciate the beautiful craftsmanship, which is very important to us.”
“Madderson London has a timeless and feminine aesthetic that will complement our current collection of designer brands,” said A Pea in the Pod Style Director Olivia Capone Myers. “The pieces are polished yet playful, perfect for the mom-to-be who is looking for an outfit for the office or a special occasion, like her baby shower. We want moms-to- be to celebrate this special time in style and are excited to now offer this collection.”